A STUDY ON CONSUMER BUYING BEHAVIOR ON BRITANNIA MARIE GOLD BISCUITS
Author’s Name : S Gomathi | G Kothandapani
Volume 04 Issue 03 Year 2017 ISSN No: 2349-7289 Page no: 1-4
Every organization envisioned at maximizing the productivity and the profit never fails to show immense interest on knowing their customer requirements. Fulfilling the needs and satisfying the customers becomes very much essential, since a satisfied customer becomes an unpaid advertisement for the company. It is equally important to satisfy the dealers and retailers if the company is in the business of fast moving Consumer Goods This project is a study on consumer buying behavior on Britannia. Through this study work, major brand leaders in the market, the reason for which a particular brand is preferred and the satisfaction level are identified. A questionnaire was set containing appropriate questions and survey was made on 200 respondents belonging to different categories. The statically tools such as run test weighted average, Percentage method and confidence interval was used. the brand due to high consumer preference and brand image .They are satisfied services provided by the company.
Britannia Biscuits, Consumer Satisfaction, Brands and Retail
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