DOWN TURN OF SNAP DEAL: A CASE STUDY ON SNAP DEAL
Author’s Name : Uday Gauswami | Prof Nishit Sagotia
Volume 05 Issue 03 Year 2018 ISSN No: 2349-7289 Page no: 9 – 13
Snap deal is one of India’s leading e-commerce companies with its headquarters located in New Delhi. Snap deal was launched in 2010, a time when the e-commerce market in India was at a nascent stage. The company was co-founded by KunalBahl and RohitBansal. Snap deal currently offers more than 60 million products across various categories such as mobiles & tablets, computers, office & gaming, electronics, home & living, men’s and women’s fashion, sports, fitness & outdoors, daily needs, motors & accessories, books, music, real estate, and financial services. The company has more than 3 lakh sellers on its e-commerce platform that cater to millions of users. Snap deal has a wide logistics network and it delivers to more than 6000 cities and towns in India. Some Reason behind Snap deal failure like An Imitator in Business, Some Decisions Proved Costly, Late Entry into Mobile Payments, No differentiation, Acquisitions for nothing, Lack of democracy in major decision, Lack of first trial surprises, Multilingual tragedy and failure of celebrity endorsement strategy. Some solution of the problem statement like Improve of customer loyalty program, Using sales promotion scheme during festival and event, User friendly language use in application, Improve delivery system, Improving Distribution network & channel, Customer first trial surprises, Making ads more on brand association, Introduction of furniture and Glossary and Customer to customer After study of Snap deal case study learn many things like Create democratic Environment, Execute efficiently, Win Over Customers, Say No to Unnecessary Acquisitions, Be creative and Emulate Smartly.
Snap Deal, Distribution Network, Imitator, Late Entry
- https://yourstory.com/2017/05/Snap deal-sins/
- http://www.newspatrolling.com/Snap deal-company-profile/