REASONS BEHIND THE FAILURE OF NOKIA: A CASE STUDY OF TELECOM SECTOR
Author’s Name : Nayan Bhalodiya | Prof Nishit Sagotia
Volume 05 Issue 03 Year 2018 ISSN No: 2349-7289 Page no: 14-18
Nokia is a Finnish multinational communications, information technology and consumer electronics company, founded in 1865. Nokia’s headquarters are in Espoo, Finland in the greater Helsinki metropolitan area. In 2017, Nokia employed approximately 102,000 people across over 100 countries, did business in more than 130 countries, and reported annual revenues of around €23 billion. Nokia is a public limited company listed on the Helsinki Stock Exchange and New York Stock Exchange. This case is selected as per following basis: Case is related with Product innovation and brand equity, Opportunity for company to re-enter into market, To understand reasons for failure of a business and To justify that product and brand dies on the same day, but it is not true. Following are the sources of data collection: Articles and review of students and people and Dr. Vivek Bindra’s videos. Following are the assumptions of the case study: Nokia will re enter into the market and Sources of Data have right information Following are the limitations of case study: Few sources of data collection, Lack of market related information about case and Lack of financial data Problem of this case study is reasons behind the failure of Nokia to cope up with the current product innovation in the cellular world. Many solutions are given for problem of case study in this report.
Nokia, Product Innovation, Brand Equity, Information Technology, Stock Exchange
- Dr. Vivek Bindra’s Videos